This research is being conducted as a master’s thesis for the fulfilment of the Joint International Master’s Programme in Sustainable Development at the University of Graz, Austria. Specifically, this research is a case study on Austrian households that seeks to evaluate to what extent message processing variables and attitudes towards food waste have an influence on household’s behavioural intentions towards food waste prevention and reduction (FWPR).
PA38-Behaviouralintentions_EN
