Wagenigen University & Research

Wageningen University & Research is a collaboration between Wageningen University and the Wageningen Research foundation. ‘To explore the potential of nature to improve the quality of life’ is the mission of Wageningen University & Research. A staff of 6,500 and 10,000 students from over 100 countries work everywhere around the world in the domain of healthy food and living environment for governments and the business community-at-large. The strength of Wageningen University & Research lies in its ability to join the forces of specialised research institutes and the university. It also lies in the combined efforts of the various fields of natural and social sciences.

This union of expertise leads to scientific breakthroughs that can quickly be put into practice and be incorporated into education.

The Marketing and Consumer Behavior Group of Wageningen University has a combined focus on consumer behavior (understanding what consumers need and want, and how they make decisions) and on marketing strategy (designing strategies and new product/services to best serve those consumer needs).

Website: Wageningen University & Research

Dr. Erica van Herpen

She is Associate Professor in the Marketing and Consumer Behaviour Group at Wageningen University, the Netherlands (dr. HWI (Erica) van Herpen – WUR). Her research focuses on consumer decisions in retail and household settings, including household food waste. Ongoing studies examine factors that influence the amount of household food waste, validation of measurement methods for household food waste, and the impact of interventions to diminish this waste. Erica enjoys interdisciplinary research collaborations, and has participated in various EU projects, among which the project REFRESH about food waste; is currently leading the Dutch project FETE, which examines transitions in the food system to reduce food waste; and is an expert member of the European Consumer Food Waste Forum.

Dr. Betina Piqueras Fiszman

She is Associate Professor in the Marketing and Consumer Behaviour Group at Wageningen University, the Netherlands. Her research focuses research core focuses on the role of the senses in the design of product (experiences) to encourage healthier/more sustainable behaviours. She’s currently the Chair of the European Sensory Network and the co-chair of the European Sensory Science Society. Her research involves several collaborations with industry as well as national and EU funded projects. In ToNoWaste, she is leading the work about the social dimension regarding the assessment of the planned solutions.
dr. B (Betina) Piqueras Fiszman – WUR