PA8-Mercavalencia_EN

The ToNoWaste project examines the challenges and characteristics of food waste prevention and reduction at the Mercavalència wholesale market, highlighting issues such as limited time frames, traditional mindsets resistant to change, inadequate perception of food waste, lack of penalty registers, high competition, and administrative inertia, while also acknowledging positive aspects like centralized wholesaler locations, nighttime operating hours, and the potential for fair pricing.